CAR WASH MENU DESIGN

MENU BUZZWORDS

Need help creating your new car wash menu using Qual Chem chemistry? We’ve created the following guidelines and suggestions to help you quickly and effectively communicate the value of your wash packages.

For additional help, schedule a call with our marketing team!

ENTRY LEVEL PACKAGE
($)

Set expectations and help your customers move up to more comprehensive packages by quickly communicating that your entry-level package is for basic cleaning.

BUZZWORDS

Good, Basic, Economy, Entry, Essential, Standard, Classic

AREAS OF FOCUS

Cleaning, Drying

NAMING IDEAS

  • Good
  • Basic Wash & Dry
  • Just a Wash
  • Economy Cleaning
  • Essential
MID LEVEL PACKAGE
($$-$$$)

Begin to introduce value to customers by highlighting specific areas of the vehicle which are targeted as well as performance features (appearance & protection). Use descriptors like “increased” or “value” to let them know there is a higher level of performance in the top package.

BUZZWORDS

Better, Upgraded, Increased, Improved, Complete, Value

AREAS OF FOCUS

Wheel & Tire Cleaning, Bugs, Underbody, Rain Repellent, Spot Free Rinse, Wax, Triple Foam

NAMING IDEAS

  • Value Wash & Protection
  • Complete Cleaning
  • Essential Body Protection
TOP LEVEL PACKAGE
($$$$)

Now it’s time to bring it all together. Combine the use of exemplary buzzwords with the stacking of performance features your customers desire to convert customers to your top package.

BUZZWORDS

Best, Ultimate, Premium, Premiere, Complete, Total, Finest, Supreme, Mirror Finish, Superior

AREAS OF FOCUS

Surface Protection/Protectant, Tire Shine, High Shine, Surface Feel

NAMING IDEAS

  • Ultimate Wash, Shine & Protection
  • The Best of Everything
  • (#) Step Process
  • Premium Results & Protection